I have a product idea, now what? Build a brand that makes it real.

Transform your tech innovation into a market-ready brand that investors fund and customers love—in just 4 weeks. That product idea keeping you up at night deserves more than a generic logo and placeholder name.

OUR APPROACH

Your product idea is just the start, our brand sprint brings it to life.

When you have a breakthrough product idea, you need more than just execution—you need translation. Our Brand Sprint is designed specifically for early-stage founders with technical innovations who need to transform their ideas into brands that connect with real humans. We compress months of brand development into just four weeks, giving you the strategic foundation and creative execution to move from concept to market with confidence.

FROM IDEA TO BRAND

I have a product idea, now what? Four steps to build your brand:

Our Brand Sprint is designed specifically for founders asking "I have a product idea, now what?" It provides a strategic framework that transforms technical innovations into compelling brands through four focused phases:

01
 

Clarify your vision

We begin by getting crystal clear about what makes your product idea truly special. Through our Discovery Workshop, we'll uncover your underlying purpose, identify your ideal customers, and map your competitive landscape. This foundation ensures your brand isn't just attractive—it's strategically aligned with your business goals.

02
 

Craft your story

Next, we translate your technical innovation into a narrative that resonates with humans. We'll develop your brand positioning, messaging architecture, and voice guidelines that make complex concepts instantly understandable. This story becomes the foundation for all your communications—from investor pitches to customer conversations.

03
 

Design your identity

With your strategy and story in place, we bring your brand to life visually. Our design process creates a cohesive system including logo, typography, colors, and visual elements that reflect your brand's personality and position in the market. The result is a distinctive visual identity that makes your product idea feel tangible and trustworthy.

04
 

Launch with confidence

Finally, we prepare you for market entry with the essential brand assets you need to start gaining traction. From pitch decks and websites to social media graphics, you'll have everything required to present your innovation professionally to investors, partners, and early customers.

Alex Hornak
Book an intro call

Let’s connect and explore how we can bring your brand to life.

FAQs
How much founder time does the sprint require?
What if I'm not happy with the first design round?
Can I add extra deliverables to my brand sprint?
What happens after the sprint ends?
Testimonial
When visionary brands need their story to resonate, they call us.

From fast-moving startups to industry leaders, we’ve helped founders and ambitious leaders create brands and products that resonate—and drive real results.

Learn more

Ryan
Our business was a complex soup that was almost indecipherable to everyone else. You made it clear as day and compelling–exactly how we wanted to be presented.
The resonance
Dude. That means the world.
This is why we exist!
Ryan Hanley
[ Ryan Hanley ] Founder of Equilibrium
Ruben
You guys are the real deal. I'm still amazed we went from idea to product in market doing over 40k in MRR in 90 days. 🚀
The resonance
This is what it’s all about.
Turning big dreams into even bigger realities.
[ Ruben Hassid ] Founder of EasyGen
Grant
We broke 19k in our first week post-launch. So stoked to see where we go from here Resonance team!
The resonance
We’re just getting started.
[ Grant Hushek ] Founder of GrantBot
Work with us
Find your resonance.

We deliver in weeks, not months. You work directly with experts, not layers of junior staff. We blend world-class design with AI expertise to build brands and products that don’t just exist—they resonate.